Review by Black Beauty and Hair

72 Hair product review


At 72 Hair we know that our range is not only fantastic for European, Caucasian hair but works beautifully on Afro , mixed race and textured hair. By understanding what dry hair is missing (especially mixed race / afro hair) we created products that will work and make a difference.

Hair that is specifically dry, porous and frizzy is essentially missing moisture and therefore clings to any moisture it can (in the air) and that results in frizzy hair!! By adding hydrating properties such as vegetable proteins, Avocado Oil and Wheat Germ Oil the hair becomes a lot more nourished and therefore easier to tame! And as a result the frizz is much more controlled.

We sent the digital editor of Black beauty & hair, Vanessa our 72 Hair Intense Moisture Shampoo, Hydrating Conditioner & Intense Replenishing Mask and this is what she had to say!

The 72 Hair smoothing system is created by hairdressers which gave great deal of comfort when it came to the opportunity to try the range. I was drawn by the avocado oil and sure enough they are sulphate-free products (YES!).

The Hair Intense Moisture Shampoo (£14.99/250ml) lathered up almost immediately. My scalp and hair felt thoroughly clean but I was hoping for a less squeaky clean feel as my hair constantly craves moisture.

The Hydrating Conditioner (£14.99/250ml) is extremely luxurious. I used quite a good amount as I have a lot of hair and I left this on for four minutes. I genuinely didn’t wash this off as I felt like I was sat in a salon. My hair was left coated in full moisture after washing this off which was exactly what I was praying for.

The Intense Replenishing Mask (£24.99/250ml) is again very luxurious and smells delicious. I lathered this all over my hair and left for 15 minutes. After washing off I was still left with very soft and conditioned hair but I was unsure whether the mask had added to what the conditioner had started. I followed up by trying the mask one week later and left it on for a bit longer. After washing, my curls had obvious definition and felt more hydrated than the previous time.




Overall this range is good for: Hair with a looser, almost European texture


Check them out on Instagram 



Lauren Hutton


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One thought on “Review by Black Beauty and Hair

  1. Adam says:

    I have been using this AMAZING product for the past 12 months and its really helped control my crazy frizzy hair! I would highly recommend this to anyone, it’s a MUST BUY!

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